Logo is a brand or symbol that gives companies a representation of it's products, meaning, idea, target audience, purpose, values....
Students in this lesson were learning how to represent all those important parts of a company/brand through one symbol that will immediately be recognizable. High school and middle school students learned a lot about the designing processes. How it takes a lot of research, brainstorming with keywords and images, creative thinking and experimenting with shapes, colors and writing styles.
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